Columbia Sportswear's increase in marketing spend is part of its Accelerate Growth Strategy, targeting younger, more active ...

The new ACCELERATE strategy aims to rejuvenate the brand by targeting younger consumers, enhancing product innovation, and improving retail presentations. I remain bullish on Columbia, likening it ...

For the Columbia brand, he said the company has been “thoughtful about how, when and where” it utilizes promotions across channels and customer segments. On the international front ...

The Columbia brand saw a 6% increase in net sales, supported by innovations like Omni-Heat Infinity. Other brands experienced mixed performance, with Mountain Hardwear up 5%, prAna down 2% ...

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Columbia Sportswear Company COLM reported fourth ... sales growth and anticipates continued expansion in 2025 across most brands and regions. COLM has made significant strides in inventory ...