The campaign taps into a cultural truth: once older generations adopt a trend, younger audiences tend to abandon it.

The FMCG giant says, tongue firmly in cheek in viral campaign, that it will fund uncles to ‘hit the streets, flood the ...

Continuing to play cupid, This Valentine’s Day, Cadbury Dairy Milk Silk is making it effortless to express your feelings with ...

Cadbury 5 Star bets that if uncles take over Valentine’s Day, the youth will lose interest. Therefore, the brand will spend ...

Through limited edition packaging that speaks the language of love, the brand will help convey feelings, featuring pre-written love notes such as “You are my love” and “You are special to me” ...

Cadbury has unveiled its latest integrated campaign "Made to share", developed in partnership with its global creative agency ...

Nirma's "Washing Powder Nirma" The famous jingle and dancing women made Nirma a well-known washing powder, recognized for its ...

After garnering much attention for their iconic Ramesh and Suresh ads through the years, Cadbury's 5 Star brand has now ...

A TV ad from fast food chain McDonald's has been removed for targeting children. The 15-second television advertisement ...