The campaign taps into a cultural truth: once older generations adopt a trend, younger audiences tend to abandon it.

To destroy the pernicious Valentine’s Day once and for all, they are calling on all uncles to step up to the plate. This does ...

Cadbury has unveiled its latest integrated campaign "Made to share", developed in partnership with its global creative agency ...

The FMCG giant says, tongue firmly in cheek in viral campaign, that it will fund uncles to ‘hit the streets, flood the ...

Continuing to play cupid, This Valentine’s Day, Cadbury Dairy Milk Silk is making it effortless to express your feelings with ...

Elise Burditt, senior director at Cadbury UK said: “Cadbury’s brand identity revolves around generosity and this campaign is ...

Cadbury has unveiled its latest integrated campaign ‘Made to Share’, developed in partnership with its global creative agency ...

With a fresh new take, Cadbury 5star continues its annual tradition of rescuing people who want to “do nothing” on ...

After garnering much attention for their iconic Ramesh and Suresh ads through the years, Cadbury’s 5 Star brand has now ...

Nirma's "Washing Powder Nirma" The famous jingle and dancing women made Nirma a well-known washing powder, recognized for its ...

Ahead of Valentine’s Day, Vogue photographed our favorite (and most unusual) chocolates on the market that would make Cadbury ...