Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

NUEKPEBuilding brand equity can help to increase awareness and boost recognition to grow sales and profits long-term. Focusing on customers and how they perceive your brand can allow you to develop ...

Brand equity, the value derived from customers' perceptions of your brand, can make the difference between being merely another name in the market and becoming a household favourite. But building ...

The next phase of change of marketing is one steered by algorithm-driven media and AI-generated creative, and faces even ...

Perhaps you’ve wondered what exactly home equity is, what it means and why it matters. Maybe you’ve asked yourself, how does home equity benefit me and how do I build it? We’re here to help remove ...

The latest episode of Shark Tank India 4 delivered a thrilling mix of high-stakes negotiations, groundbreaking business ideas ...

But we expect Breville will need to continue to invest to maintain its brand equity and differentiate its products from lower-end competitors amid global expansion. We forecast the firm will maintain ...

Jill McVicar Nelson explains what the brand has learned from its Super Bowl ads and how it’s facing uneasiness around ...

India's digital revolution, with over 220 million online shoppers, provides fertile ground for GCC-based e-commerce platforms to expand their reach, experts said ...