On the other hand, a tarnished reputation leads to negative brand equity, and the most recent example can be observed in the car industry. Shares of Volkswagen, the German car giant, plunged ever ...
Inclusive owned beauty brands are more than just businesses; they are catalysts for change across the industry. Companies like LAMIK Beauty, and its clean products, have consistently been at the ...
Tapping into ‘personal brand equity’ which I define as the reputation, relationships, and expertise you’ve already built, can help you move from overworked to resonant. You can recalibrate ...
Karishma’s pitch was as bold as her brand’s mission. When she entered the Shark Tank arena, she was looking for a Rs 1 crore investment in exchange for just 1% equity, valuing FAE Beauty at a ...