Brand equity is difficult to define and challenging to measure. It’s about consumers’ awareness of brand features, what makes brands memorable, recognizable and reliable. It’s about the ...

Bynder offers actionable insights for aligning brand awareness and value creation. As marketers, we face several hurdles when promoting our products and services. Perhaps two of the most challenging ...

You can use many metrics to measure your brand equity, including brand awareness, associations and loyalty, customer lifetime ...

A striking 78% of marketers prioritise improving brand awareness and reputation as their ... and Diversity, Equity, and ...