When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

The initial idea behind the branding was to help customers distinguish between similar products by different manufacturers, and its primary role was to improve visibility and awareness. However, in ...

Automakers in India are finding a balance between brand building and performance marketing in the digital age. Established ...

Lululemon Athletica Inc. (NASDAQ:LULU), a leading athletic apparel company, has been navigating a complex market landscape ...

Former Blackstone Technology & Innovations Leader to Focus on Innovation at Growing Private Equity Firm WEST PALM BEACH, FL / ...

A deadly collision near Washington, D.C., raises concerns about air traffic control and pilot awareness. Channel 13's Tricia ...

New insights into predictive processing reveal how our prior experiences with brands change what we taste, feel, and believe.

In a tournament that raises awareness for colon cancer, Joe Durant entered last year's Cologuard Classic just months after he ...