With a few simple yet targeted strategies ... social media platforms, whereas on Instagram, for instance, static still wins. We also make various themed selections, or organize votes for the best ...

Social media analytics are essential for tracking progress and refining strategy. By monitoring key metrics like engagement rate, reach, click-through rate, follower growth, and conversion rate ...

It is nearly impossible to live a life free of social media influence. It's free and entertaining, and almost everyone on the planet is participating. From Pinterest boards to TikTok dances to ...

To succeed in this shift, brands must adopt strategies that bridge the strengths of both legacy and new media.

This “conversation” is what makes social media so different from traditional forms of institutional communication. And, just like any communications strategy, it is important to have well-thought-out ...

As Platform Strategy Lead, I’ve been looking at the key trends shaping social media and thinking about how PSM can use these shifts to thrive. Here’s my take on what we should be considering in 2025 ...

The world of social media is constantly evolving, and 2025 promises to bring more changes than ever before. As we look ahead, ...