The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

We recently compiled a list of the 10 Important AI News and Ratings for Today. In this article, we are going to take a look ...

To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

In early phase trials innovative designs offer potential for improvements in efficiency and decision-making. Determining the ...

Anonymity serves as a cornerstone of democratic life, ensuring freedom of expression and safeguarding digital rights. It ...

Google has made its open-source Meridian Marketing Mix Model (MMM) open to all. Meridian was announced last year, with Google’s senior director, data science, Harikesh Nair, saying that while 60 per ...

A certified partner program with more than 20 measurement experts - who have been trained and certified to support advertisers in implementing Meridian, Google's marketing-mix modeling measurement ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Purdue researchers were awarded the Presidential Early Career Award for Scientists and Engineers by the U.S. government ...

Many have predicted the demise of the billable hour as the legal profession’s main charging method. But the recent bumper payday for junior lawyers — many top US firms have handed out six-figure ...