The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance ...

In early phase trials innovative designs offer potential for improvements in efficiency and decision-making. Determining the ...

We recently compiled a list of the 10 Important AI News and Ratings for Today. In this article, we are going to take a look ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

Psilocybin significantly reduces confidence in negative self-beliefs four weeks after administration, with effects linked to ...

To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.

Our tendency for cognitive simplification is dangerous, especially in an AI-infused landscape. Explore four practical steps ...