The “Kabayani Kita” campaign portrays the Filipino working-class, highlighting the “Bayanihan Spirit” that defines the nation's collective identity. Through the story of a nurse and an ...

Honor Blanco Cabie-March 11, 2017, 12:01 am 0 ...

LOS ANGELES, CA - The spirit of "bayanihan" is alive and thriving among Filipinos and Filipino Americans as they unite to help those affected by the ongoing wildfires in Los Angeles, California. In ...

The enduring Filipino spirit of bayanihan takes center stage in a campaign celebrating everyday acts of heroism, proving that making a difference doesn’t require grand sacrifices. Ginebra San Miguel’s ...

“Buhay na buhay po ang bayanihan spirit at ang maipagmamalaki po natin ay hindi lang po kapwa Pilipino ang tinutulungan nila, pati na rin po ang ibang lahi na naapektuhan ng wildfire,” said Cruz ...

Liquor brand Ginebra San Miguel Inc. (GSMI), known for its award-winning campaigns that reflect people's sentiments and aspirations, recently launched a ...