Apple has reportedly canceled its plans to develop augmented reality (AR) smart glasses, a project initially designed to integrate seamlessly with the iPhone. The tech giant, known for its innovative products,

Apple has reportedly scrapped a project to create new augmented reality glasses that would fit closely within the rest of its device ecosystem. The team working on the project was informed of the decision in the last week of January, according to sources familiar with the decision and reported by Bloomberg.

The tech giant cancels its code-named initiative after battery life and performance challenges stalled its sleek, everyday-use augmented reality eyewear. Apple just hit another snag in its effort to find a foothold in the headset market targeting everyday users.

Apple is no longer developing augmented reality glasses designed to pair with the Mac, reports Bloomberg's Mark Gurman. Apple wanted to

The glasses project, codenamed N107, was never made public, but Bloomberg reports that the plan was to build tech-equipped glasses that looked like any other pair but offered augmented reality features that could display information visible only to the person wearing the frames.

Apple’s long and choppy journey toward releasing a commercially available set of AR glasses just hit another snag. According to Bloomberg’s Mark Gurman, the company has killed a second set of prototype smartglasses designed to connect directly to its Mac computers.

In November, the same outlet reported that Apple had launched the project under the codename "Atlas," with the goal to build a pair of advanced, AR smart glasses, perhaps in order to compete with Meta's promising "Orion" prototype.