The adidas x Fear of God Athletics Trainer “Night Brown” colorway will appear in stores in Summer 2025 with a price tag of $250 USD.

Opinions expressed by Forbes Contributors are their own. I cover the intersection of sports and money. Adidas has signed a twelve year partnership with the University of Miami. The deal allows ...

Jerry Lorenzo, founder of Fear of God ATHLETICS and the Global Head of adidas Basketball, has proven himself to be one of the most innovative and provocative designers in the footwear industry.

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

Adidas has unveiled the official match ball of the 2025 Club World Cup. The design is distinctly American, with FIFA saying ...

The Adidas Chinese New Year jacket. But consumers in the U.S., Europe and anywhere else in the world other than mainland ...

adidas and Fear of God Athletics have introduced the Athletics Trainer, an expansion of the collection’s lifestyle footwear lineup. Designed with a sleek and elevated aesthetic, the new silhouette ...

The Athletics Trainer in Night Brown will be available for $250 in adult sizes on January 31 exclusively on the CONFIRMED app, adidas.com and select adidas stores globally.

Adidas is getting in on the Formula One hype for the first time with a new partnership. According to the German athletic brand brand, it has inked a new multi-year partnership with the Mercedes ...

Drew Hunter signed his first professional running contract when he was 18 years old. His second wasn't such a great ...

So-called NIL rules opened up college athletics to brands looking for ambassadors. Some marketers are now finding even younger talent in high schools.