Logo design is not an exception augmented reality AR is altering brand interaction with consumers In an environment when attracting attention is more difficult than it has ever been companies must fin ...

At about 8:45 p.m., an alarm was heard, Royce Hall was cleared, and the Annie Awards ceremony and livestream were halted. The ...

Animation is essentially the presentation of images in rapid succession to create the illusion of movement, and there are ...

Last week, Mark Gurman reported that Apple had canceled development of its AR glasses project following some unimpressive demos for executives. With Vision Pro struggling to build its own sales ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

He joined The Verge in 2019 after nearly two years at Techmeme. Samsung and Google are partnering up to build AR glasses, Samsung’s TM Roh told Bloomberg. But there aren’t many other specifics ...

Apple canceled its Mac-dependent AR glasses project, creating space for Google in the AR space. Google is rumored to be working on standalone AR glasses, potentially defining the market on its terms.

Which one should you go with? Well, that depends on which reality sounds most enticing to you. Arguably, AR is the most practical of them all. The gist of it is that it can place virtual elements over ...

Augmented Reality (AR) and Mixed Reality (MR) technologies are rapidly evolving, bringing exciting possibilities for both old and new users. While Virtual Reality (VR) headsets immerse you in ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. When it comes to buying the best smart glasses, I’ve been wearing and testing them for ...

Optics are fundamental to AR/VR devices, enabling realistic user experiences through advanced lenses, displays, and imaging systems. In AR, optical systems such as waveguides and lightguides ...