AI is expensive to build and run, the theory goes, and requires specific chips from specific companies – all of these ideas appear to have been disproved with the rise of DeepSeek, an AI start up ...

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The latest AA/WARC survey data shows that UK ad spend increased 9.7% during Q3 2024, to a total of £10.6bn. When viewed at a category level, Nielsen data shows that only two major sectors increased ...

The Multiplier Effect makes the case that equity-building and performance advertising must be fully integrated in order to deliver the best returns.

When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

The WARC Spotlight India series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors ...

The number of people working in UK agencies increased marginally in 2024 while staff turnover dropped more significantly, according to the IPA’s 2024 Agency Census.

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Global retail media ad spend is forecast to grow 10.1% to $122bn in 2023, having achieved double-digit growth every year since 2014. It is expected to be the fastest-growing channel this year and next ...

Aside from reaching an estimated audience in excess of 400 million – for example, within the first 12 hours, the I Touch Myself Project received a mention every 15 minutes across Australian broadcast ...

About seven years ago, Leslie Butterfield asked me to give a talk at an IPA course on the subject of writing creative briefs. I hadn't really thought about this process before the invitation, because ...