Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year.

The design described as “hilariously bad” is available via web download and a Chrome plug-in and will appear on special bags of the snack.

The makeup brand is leveraging TikTok’s SoundOn platform to promote five women artists as the fate of the ByteDance platform remains uncertain.

Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.

The Boston Beer Company-owned brewery leaned into Quitter’s Day and doled out participation medals and beer money to launch a new light IPA.

Tide and Marvel Studios have joined forces for a new campaign, titled “Collateral Stains,” timed to the release of “Captain America: Brave New World,” according to a press release. The latest Marvel ...

Publicis Groupe has merged creative networks Publicis Worldwide and Leo Burnett to form new creative unit Leo, per a press release. Leo includes about 8,000 creative employees from Leo Burnett and ...

Jill McVicar Nelson explains what the brand has learned from its Super Bowl ads and how it’s facing uneasiness around ...

The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in ...

"Sociable" is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Will Meta’s decision this week to loosen its ...

The latest wrinkle — but surely not the last — in the saga is President Trump’s executive order holding off enforcement of a ...

Brands have long known the value of smaller creators—those with more intimate, engaged audiences. Recent Study from Harvard ...