Siggi’s partners with Lovewell to increase its brand awareness among her health-and-wellness-focused audience. The yogurt ...

Even in regions where data privacy is not yet extensively regulated, marketers who instead build their systems to serve both ...

How nine brands showed up for the film industry this year, from Chase's glass chalet to Acura's energy house to Audible's listening lodge.

Bose's first CMO discusses partnership strategy, automotive innovation, the significance of creator-led content and marketing trends to watch.

A new AI tool from Jellyfish gathers and analyzes information from LLM queries to assess sentiment, brand perception and more ...

How the brand tapped data-driven storytelling and cross-departmental collaboration to turn the disruptive moment into a win.

Deborah Golden, Chief Innovation Officer at Deloitte, provides the most important takeaways from CES 2025 for marketing executives.

Marketing takeaways from NRF '25 include an emphasis on AI investment, experiential in-store, the revenue potential of retail ...

BrightRoll’s “US Video Advertising Report: June 2012” surveyed digital advertisers to see trends in digital advertising, with an eye to video advertising.

If you suspect your customer acquisition tech stack isn’t serving you well, ask yourself these questions to get started on building a stack that works.

“We want to make sure that we’re educating consumers, but not in a preachy way, and not in a way that is overly emphasizing the science behind it all. We don’t want our consumers to feel like they ...