Typography is a powerful brand tool that can add visual meaning to what is communicated. Northwestern’s typography is flexible enough to meet a wide range of situations and requirements. Campton and ...

Helvetica is a common sans-serif font. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction requires permission.

These are considered best for longer text passages. Sans serif fonts, like Arial and Helvetica, are defined by what they don’t have: those “wings” and “feet.” They have cleaner lines and ...

Researchers reviewed thousands of fonts—and confirmed what every designer already knows. Science just vindicated your font choices.

It’s hard to nail down the origins of the sans serif font. It’s widely accepted by ... its digital output with its catalogue, drawing wide backlash as it lost its clean, sharp Skandi look.

With serifs making it more difficult for people with dyslexia to scan words, their official advice for schools and families is: “Use sans serif fonts, such as Arial and Comic Sans, as letters ca ...