Images convey meaning. When you use images intentionally to achieve a set of communication goals, you practice visual rhetoric. The concepts of exceptional visual rhetoric are critical to consider ...

Depending on the rhetorical situation of the visual, complete sentences can be either unnecessary or critical. This is where it’s important to consider the audience. The audience may need or expect ...

If you’re in college, chances are you have written a rhetorical analysis of a piece of writing before ... The ad uses a conventionally attractive man, such as Routh, as a positive visual component.

Students will explore what scholars mean by terms such as visual rhetoric and visual literacy in order to think concretely about how these concepts apply to the communication practices they will ...