Originally called "Automatic Binding Bricks," the company's trademark toy was invented in 1949, after the company got its first plastic injection-molding machine. LEGO was founded in 1932 in ...
The toy industry is headed for its second consecutive annual sales decline, but it’s got one thing propping it up: colorful, interlocking plastic bricks. At a time when toy companies are ...
Lego enthusiast explains why the black market for the toy bricks is so lucrative Currently, there are no Guinness record holders for fastest barefoot sprint across 100 metres of Lego bricks.
interlocking plastic bricks. At a time when toy companies are struggling to match the massive gains of pandemic-era sales, Lego is growing rapidly. The Danish company saw revenue jump 13% in the ...
F or years, Lego bricks have been considered classic children's toys and have taken on a new role – they are now seen as valuable investments. The popularity of individual sets among adults is ...