Later, a colleague asks for a recommendation for where to take her car. Can the service manager rely on you to make a referral? As in the above scenario, every touchpoint your customer has with your ...

A complete list of traffic alerts in the Iowa and Illinois TV6 viewing area. Alerts are ordered by which day they begin. TV6 ...

Designers have evolved the principle within the context of the design of single touchpoint interfaces such as software applications or ecommerce Web sites. However, the challenges of designing ...

But how far is the industry from fully embracing modern-day ‘touchpoint’ marketing? Marco Ricci speaks to industry experts to find out. ‘Multichannel marketing’ (MCM) is a term today's ...

A brand touchpoint is defined as any of the instances that a brand interacts with stakeholders. Integrated branding reinforces a brand by identifying, prioritising and controlling each of the ...

The Price to Earnings (P/E) ratio, a key valuation measure, is calculated by dividing the stock's most recent closing price by the sum of the diluted earnings per share from continuing operations ...