Known for its playful, sensual scents, Phlur has earned a reputation for creating modern, expressive, and utterly ...

However, it was when I met with Phlur’s Creative Director Chriselle Lim nearly a month ago to preview the fragrance brand’s newest launch, Golden Rule, that I saw their allure. Phlur Golden ...

An honest review of Phlur's Golden Rule, a captivating, warm reimagining of a floral fragrance with hints of citrus and coconut cream.

Malik Shehab, co-founder of Golden Scent. When Ronny Froehlich and Malik Shehab, co-founders of Golden Scent, were living in Europe they noticed the boom of e-commerce industry, especially in ...