This week, we spoke with Wakoen Global, Japan’s largest tea farm, which produces premium, chemical-free tea, combining ...

Japan's green tea exports had surged around nine-fold to a record 29.2 billion yen ($185 million) over the 15 years through 2023, lifted mainly by matcha on the back of the increased popularity for ...

In Japan, the world’s leading producer of matcha, the export value of tea in 2023 rose by 33% from the previous year. The global market for matcha-based products is worth around $4.24bn and will ...

It's worth taking inspiration from these flavours and trying one of the most popular drinks from the Land of the Rising Sun: green tea matcha. Japanese green tea is appealing not only due to its ...

From "elusive to everywhere", matcha is cropping up in just about everything from pancakes to cocktails ... Japan by a Zen Buddhist monk in the 1100s. The "souped-up older sister of green tea ...