Duncan Madden is a travel writer living in Köln, Barcelona and London. For the majority of people around the world, the name Sweden refers to the long, narrow Scandinavian country that sits ...
In an attempt to reclaim the names of popular IKEA products, the Swedish tourist board launched a campaign, Discover the Originals, matching them to their namesakes back in 2022. And this July ...
Over the course of two weeks, Lynch, accompanied by his puppy Umlaut, visited all 21 counties in Sweden, stopping off at places with IKEA products named after them. The 4,600-kilometer trip, which ...
“We are excited to kick off the new year by strengthening our domestic network in Sweden, all from Arlanda. Our new partnership with BRA will make it easier for people to travel to a wide range ...