Explore how adopting multichannel and multiformat strategies, integrating Gen AI in content creation, and aligning content ...

A lesson in how any business can stay agile using trends, marketing and technology. Duolingo has built its brand on more than ...

One expert told Newsweek that the prediction "really speaks to the growing importance of authenticity and connection." ...

YouTube and TikTok lead the pack on earning potential for creators on social media platforms. Annual salaries also offer insight.

As the implications of a ban on the popular social media and marketing app TikTok loom, influencers and social media experts ...

Ms Pearlman believes youngsters who recognise that social media is problematic for them should also consider steering clear of such apps. "The first things I would say is for those teenagers to ...

Well, for many buzzy apps, that moment in the sun is fleeting. According to recent data from marketing intelligence firm Sensor Tower, it is much tougher for new social-media platforms to grow and ...

But it may be harder to reach teens that have made TikTok their preferred social media app. Another alternative ... customers with promotions and other marketing messages. But Crown Corner ...