purple monster all over again. Originally, Grimace was one of the first villains in televised McDonaldland ads. Aptly named Evil Grimace, Ronald McDonald's enemy had an insatiable thirst for ...

He was replaced by Ronald McDonald in 1963, who has been the most ... O'Fish in 1976 to promote the Filet-O-Fish. In the printed ad campaign, Phil is drawn next to a Filet-O-Fish, encouraging ...

So the company has commissioned a special campaign of 10 ads from ad agency Translation ... Those are the new Ronald McDonald. They represent the brand. So they have to all feel right, regardless ...