Reviewed by Margaret James Fact checked by David Rubin Return on Capital Employed (ROCE) vs. Return on Assets (ROA): an ...

The basic return on assets formula is to divide a company's net income by its average total assets. The result is then typically multiplied by 100 to convert the final figure into a percentage.

ROA is a profitability ratio that measures a company’s use of assets in generating profits. Return on assets is a profitability ratio that’s helpful in determining a company’s ability to ...