In February 2024, Trader Joe’s released a limited-edition mini canvas tote that went viral. The hype was so real that there were reports of shoppers reselling the tote for upwards of $1000 on eBay.
Thanks to a public relations push, both stateside and overseas commissaries will soon start handing out one free, reusable bag to each shopper. The bag distribution is set to start in stores on Oct.