Brands still struggle with measuring performance across retail media networks and ad types, highlighting a critical gap ...

Skai's State of Retail Media 2025 explores critical industry shifts in retail media, from AI adoption and social commerce, to ...

“By consolidating multiple marketing technologies and capabilities onto Bluecore, DXL will deliver a greater level of ...

Pushing customers to the online channel cuts back on the personal ... Lincoln has evolved into the 4Es way of marketing. In conclusion, retailers need to abandon the old 4Ps of marketing model ...

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail ...

The retail industry's evolution into a digital advertising platform is transforming the way brands engage with consumers. As ...

As retail media continues to reshape the ad biz, Havas is making a play for a bigger slice of the market with its latest ...

The design and management of store, catalog, and Internet-based retail channels. Topics include how retailers create value for the producer and the end user, the financial and marketing strategies ...

Bell, David R., Santiago Gallino, and Antonio Moreno. "Offline Showrooms in Omni-channel Retail: Demand and Operational Benefits." Management Science 64, no. 4 (April 2018): 1629–1651. (Winner of the ...

Retailers should also consider an application ... for guests to connect with our brand via the mobile channel, including sharing marketing campaigns and services that can enhance our guests ...

Retailer Target really gets mobile and takes ... For Target, mobile isn’t merely a marketing channel; it’s also a service channel. In addition to promoting products, building brand awareness ...

A critical examination of marketing in an omni-channel retail environment. The fourth number of the course code shows the level of the course. For example, in course 219206, the fourth number is a 2, ...