Lion & Lion has unveiled its bold new positioning as The Creative Brand Transformation Partner for the Connected Age. This ...

This is where the 12 Archetypes Framework—a model rooted in Jungian psychology—can become a game-changing tool for brand positioning. As a data-driven marketer with over 20 years of experience ...

Blue Digital Media, a pioneering force in the realm of digital marketing, is redefining the landscape of brand storytelling through its innovative application of AI-driven analytics and automation.

Stay consistent across channels, as fragmented storytelling and mixed messages can confuse and alienate your audience. Most importantly, avoid overly brand-centric stories. Put your customers ...

2. Good storytelling is original—or at least it has a creative spin Let's say your product or service is similar to your competitor's offering (maybe not such a stretch). In that case, discovering ...