Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

The 34th LBR- LBO forum in Colombo this week on ‘Placing Sri Lankan on the World Map – CEO’s Role’ saw four individuals who made four distinctive ... assesses and reviews the brand's global vision and ...

Imagine the bustling streets of Antwerp, where merchants navigated the sprawling city with woodcut maps. Or sailors plotting Atlantic crossings with accuracy unheard of for the time. This ...