Known for its playful, sensual scents, Phlur has earned a reputation for creating modern, expressive, and utterly ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Find long-lasting fragrances for every occasion and mood and strike a lasting impression wherever you go. Choose from the ...

Sable Yong is a beauty writer, author, and co-host and co-founder of fragrance podcast, Smell Ya Later. Her debut essay ...

An honest review and ranking of the best Byredo perfumes. From the iconic Mojave Ghost to the beloved Gypsy Water, we tried and tested them all.

2025 is set to be a big year for the perfume industry, and one of its main trends is forecast to be the reinvention of ...

Fill your home with a sweet scent by shopping a collaboration between Pantone's Mocha Mousse and Pura's home diffusers.

The three-time Grammy Award-winning artist is the face of the L’Oréal-owned brand’s new Idôle Power Eau de Parfum Intense ...

The 'Too Hot to Handle' star is focusing on her fragrance line, Sutherland & Co., after splitting from Bennett Sipes of 'Love ...

Luxury Fragrance brand FREE YOURSELF is donating 50% of every online* purchase to the Wildfire Recovery Fund now through February 28th, 2025 and will continue to offer complimentary shipping on all ...