The campaign arrives at what OpenAI sees as a pivotal moment. “We’re at the dawn of the intelligence age and you can participate today,” Rouch says, a reference to CEO Sam Altman’s recent blog. “This is potentially the most powerful tool that we’ve ever created, and it’s in your pocket right now.”

OpenAI, the artificial intelligence company behind ChatGPT, made a big splash during the Super Bowl by airing its first ad since launching in 2015. Its big game commercial featured hundreds of black dots,

OpenAI is planning a fascinating marketing push by introducing its first TV commercial during the 59th Super Bowl this coming Sunday, February 9th, according to the Wall Street Journal learned from sources close to the matter.