Ahead of the big game this Sunday, NBC News’ Christine Romans reports on the 26% increase in sales of non-alcoholic beverages ...

With the Super Bowl just days away, non-alcoholic beverages are growing in popularity as fans seek lighter options. NBC’s ...

Interest in non-alcoholic drinks is growing fast. Now added functional benefits look set to supercharge sales.

CEO Jacob Aarup-Andersen said that Carlsberg's game plan "is to have a broad portfolio of brands with alcohol-free line ...

Find new non-alcoholic drinks product options below.

Non-alcoholic options could represent 40% of beer sales in a decade, UK specialist Big Drop Brewing Co. suggests, arguing the ...

Statistics underscore the growing consumer demand for non-alcoholic alternatives, driven by health consciousness and changing social norms.

In addition to scotch distilleries and whiskies like Lagavulin, Talisker, Dalwhinnie, and Oban, Diageo owns major tequila ...

Expanded zero-proof menus are attractive to Gen Z, who drink 20% less than millennials, and yield better margins than ...

Instead, Shell prefers to call them "non-alcoholics". “The whole thing with non-alcoholic cocktails is, they're an adult, grown up, non-alcoholic beverage, and that's something that didn't exist ...

The term Galentine’s Day was first coined in an episode of the comedy TV series Parks and Recreation. Not that we need a ...