Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to ...

NEW YORK, Jan. 10, 2025 /PRNewswire/ -- Pairzon is excited to unveil our enhanced Media Mix Modeling solution, designed to transform how retail marketers optimize marketing efforts across online ...

Other companies in the mar tech stack (think Salesforce or Microsoft) have built generative AI tools to help customers query their models instantly, from media plan adjustments to board report ...

It characterized a first-half marketing mix modeling effort as a "major new initiative" exploring how such models are being ...

Google first launched the MMM in March 2024 and has since tested it with ‘hundreds’ of brands globally. Meridian uses Bayesian causal inference, with the model combining prior knowledge with signals ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Publicis Media India launched Markriti, a machine-learning-based Marketing Mix Modeling (MMM) tool for brand managers and ...