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In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s ... if you have Essence’s Lash Princess False Lash Effect in your kit.

Maybelline’s The Falsies Lash Lift has big claims - here’s how the Stylist beauty team got on when they tried it. Last year, the number of women getting lash lifts rose by 32%. The treatment ...

"This mascara separates your lashes as you put it on (for real). It looks like I am wearing false eyelashes. It's just an amazing product, that I will NO LONGER go back to my maybelline.