He's been at work developing and pitching a matcha green tea maker, dubbed the Cuzen Matcha, to the Japanese and U.S. markets. The brainchild of Tsukada, 47, has been praised by Shaun White ...

For each drink, Matcha Maker grinds the brand's shade-grown whole organic matcha tea leaves into a fine powder and blends it with water to make a fresh cup of matcha, which can be enjoyed straight ...

Such is the craze for matcha that fans are willing to risk frostbite to get their hands on one. Blank Street claims that it sells some form of the green-tea-based drink “every four seconds ...

Zendaya and Dua Lipa are among the A-listers who have been snapped sipping "Kermit-coloured" matcha smoothies, cementing the powdered tea's reputation as having the type of "cool-girl wellness ...