In today’s fast-paced digital world, staying ahead in e-commerce and retail means embracing innovation. Traditional marketing ...

But few retailers know how to navigate it successfully. Ethan Imboden, vice president of design and strategy firm Frog, made the call, “It’s time to put forward and reformat marketing.” ...

In an era of declining ad spending, companies are seeking more cost-effective ways to drive sales. Co-op marketing is a recession-proof advertising option that is mutually beneficial to retailers and ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

Assembly MENA’s Ryan Garner talks about the marketing mix modelling comeback, a loyalty goldmine and a pivotal year for ...

“By consolidating multiple marketing technologies and capabilities onto Bluecore, DXL will deliver a greater level of ...

Amazon Ads has launched a new service called Amazon Retail Ad Service, letting third-party retailers use its own ad tool in their online stores. The latest offering is a new service built on AWS ...

Salesforce has unveiled two AI-powered innovations for retailers: Agentforce for Retail and Retail Cloud with Modern POS. They aim to help store associates, customer service representatives, and ...

Walkin’s retail and CPG roots deliver a unique perspective and expertise in retail media to drive Qsic’s global marketing strategy and accelerate its expansion into new markets Marc Walkin Qsic ...