But few retailers know how to navigate it successfully. Ethan Imboden, vice president of design and strategy firm Frog, made the call, “It’s time to put forward and reformat marketing.” ...

Pam Danziger reports on retail, focused on the luxury consumer market. In every survey Unity Marketing conducts with retailers on their marketing and advertising methods, word of mouth is hands ...

Combined with how shoppers use smartphones near and in stores, there is now a real opportunity for retailers to engage customers throughout the entire shopping process, starting at home. A good way to ...

During what could be a banner year, a focus on generative AI and the convergence of connected TV and retail media key into ...

Influencer marketing in 2025 is evolving to focus more on transparency, and real-life experiences. Brands will shift from one-off sponsored posts to long-term partnerships with micro-influencers ...

By asking consumers to put effort into earning their rewards, retailers become associated with meaningful value. In many ...

A new report from GlobalData reveals international trade and social media will be among the major themes impacting retailers ...

content and advertising as omnichannel marketing matures. “It makes a lot of sense for retailers to give their social media marketing an in-store, real-world angle,” said Gary Lee, CEO of ...

Explore how adopting multichannel and multiformat strategies, integrating Gen AI in content creation, and aligning content ...

SVP of Global Marketing at iHerb in a statement. “With over 1,200 shared brands already active on Amazon Ads, this creates a frictionless opportunity for advertisers to connect with iHerb’s highly ...

Worn out fixtures, messy displays and difficult to find products are costing US retailers $125 billion (A$200 billion) ...