Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM).

Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

The most effective marketing mixes constantly adapt to the ever-changing business environment. This could mean a business adapting their price, adopting new types of promotion, updating their ...

“AI is much broader than what you read in the news. The technology provides advantages in a myriad marketing functions, including data insights, personalization, campaign optimization ...

Google has made its open-source Meridian Marketing Mix Model (MMM) open to all. Meridian was announced last year, with Google’s senior director, data science, Harikesh Nair, saying that while 60 per ...