Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

Most marketing people thought their work fell short of the mark in 2024. How can they put that right in the current year?

Discover essential trading strategies to navigate the anticipated market volatility in 2025, driven by new tariffs and ...

In the fast-paced realm of digital marketing, where trends shift at lightning speed, only the most innovative thrive. Enter ...

With the rise of digital marketing, local businesses use local PPC management to connect with the right customers. But what makes a PPC campaign work? Whether you’re starting out or have been around ...

Being strategic in nature, it not only pulls together and builds on knowledge gained from other components of their programme, but it encourages the development of a critical approach to discussing ...

Corn and soybean prices for this marketing year are projected below the 20-year average, but expenses aren’t following the trend.

A study in the International Journal of Business Performance Management has looked closely at how digital marketing ...

The MSc Marketing Management degree programme enables students to learn, develop, and apply the best-practice skills and knowledge of a marketing professional, to a range of relevant commercial work ...

Traditional marketing methods, like expos and print ads, were once the cornerstone of franchise expansion. But as times have ...