Warc2y
Integrated Marketing Communications (IMC): Why Does It Fail? An Analysis of Practitioner Mental Models Exposes Barriers of IMC Implementation
Despite wide support for IMC in theory, there are large differences in how individual marketing/advertising practitioners interpret its application in practice. Practitioners approach IMC ...
business.rutgers6y
Mini-MBA: Brand Development & Marketing Communications Curriculum
You believe in brand development and marketing communications and want to see it succeed in your organization. How can you apply the lessons and insights from this program to your own business ...
Kaleido Scope1y
Office of Marketing and Communications
At Marketing and Communications, our mission is to promote and protect ... the UAB strategic plan; UAB’s new budget model; and the 2017 UAB Economic Impact Study. We also maintain Did You Know, a site ...
Hosted on MSN4d
Raising the Bar in Marketing Communications
With a strong foundation in crafting and executing impactful communication strategies, the CEO of The YellowLeaf Agency, a 360-degree marketing company, Randolph Ogbekhilu, has driven narratives for ...
The New School3mon
Fashion Marketing and Communication AAS
The AAS Fashion Marketing and Communication program at Parsons is an intensive, flexible degree centering on the fundamentals of communication strategy. You explore the relationship between brand, ...