The Sanrio designer behind My Melody and Kuromi reveals that the latter's iconic pink hood played a key role in her ranking ...

Sanrio is a Japanese company that designs, produces and sells products and their licenses with a focus on "kawaii" aesthetics ...

A new anniversary item reimagines Sanrio mascot My Melody as an adorable Lolita Squishmallow, just in time for the character's milestone birthday.

Part of the confusion stems from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable or adorable essence. Sanrio recruited Shimizu and other ...

Sanrio, the leading Japanese kawaii brand, launched its Valentine's Day 2025 collection for fans of Hello Kitty, Kuromi and ...

The queen of kawaii, Miss Hello Kitty — canonically a girl in a catsuit — was created by Sanrio’s Yuko Shimizu in 1974. Fast forward to the ‘90s, when anime like “Dragon Ball Z” and ...

While it’s unclear who breached Sanrio theme parks, the nature of the accident points to a ransomware attack. Cybercriminals often target time-sensitive systems, such as ticketing service, ballooning ...

Her creation has helped the entertainment company Sanrio generate more than $80 billion ... had a simple brief centred around the word 'kawaii', meaning cute. (Photo: A replica of the first ...