Black content creators are paid 35 percent less than their White peers—but brands can help even the playing field.

In this article, Vaibhav Pathak of Dot Media examines influencer marketing’s impact on brand engagement at the Kumbh Mela.

Interested in the potential of influencer marketing in South Africa? Look no further! This article offers valuable insights straight from industry experts — The IAB`s Influencer Marketing Committee.

The following chart, using numbers from Influencer Marketing Hub’s State of Influencer Marketing 2024 Benchmark Report, shows how much of the budget brands plan to spend. How much are you ...

According to Influencer Marketing Hub, 59% of those with influencer marketing budgets plan to increase them in the next 12 months. This rise in investment brings a heightened focus on measurement ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

Samy Alliance specializes in influencer marketing, social media management and amplified paid social campaigns.

Once known solely for résumés and recruiters, LinkedIn is now brimming with authentic stories, career tips, and big-name brand deals. LinkedIn isn’t just for job seekers and recruiters anymore ...

Since 2022, Collabstr's annual report, which spotlights the trends and insights shaping the influencer marketing scene, has become a go-to resource for brands and creators alike. Backed by first ...

As the implications of a ban on the popular social media and marketing app TikTok loom, influencers and social media experts warn about the economic impact of an app ban. “I started making TikToks for ...

Dubai is currently witnessing an increase in relocation of social media stars to the city, predominantly from US, Asia and ...