The following chart, using numbers from Influencer Marketing Hub’s State of Influencer Marketing 2024 Benchmark Report, shows how much of the budget brands plan to spend. How much are you ...
While companies can run ads directly on these platforms, influencer marketing can be more effective. One survey found that over 60% of social media users trust information that comes from ...
According to Influencer Marketing Hub, 59% of those with influencer marketing budgets plan to increase them in the next 12 months. This rise in investment brings a heightened focus on measurement ...
As the implications of a ban on the popular social media and marketing app TikTok loom, influencers and social media experts warn about the economic impact of an app ban. “I started making TikToks for ...
Boston-based Later is a provider of influencer marketing and social media management software Summit Partners invested in Later in 2021 Based in Boston, Summit Partners was founded in 1984 Later ...