It’s critical for companies to understand how to continue maximizing the success of their selected influencers in a dark ...

Creators walk the Grammys red carpet, Instacart snags celebrity gossip account Deuxmoi for its Super Bowl campaign—and more ...

Authenticity and trust play a vital role in influencer marketing. If the content is shared by an influential person regarding ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

In 2025, influencers will take on an even more central role in shaping brand campaigns and strategies. They won't just ...

Influencer marketing in 2025 will be defined by strategies that prioritize authenticity, relevant content, and connections ...

Here are the trends that have stood out to me over the past several years and where I think the industry is headed.

The Australian Influencer Marketing Council (AiMCO) is set to host its first-ever beauty influencer marketing events, ...

The Australian Influencer Marketing Council (AiMCO) has announced that Australian content creators Taz and Alessia and ...

In 2025, law firms must embrace the rapidly evolving digital marketing landscape to stay competitive and capitalize on ...

With the South African influencer advertising market expected to grow by 10% between 2025 and 2029, reaching an estimated ...

Actorvate Influencer Marketing, the first agency in the influencer marketing space in South Africa, is proud to announce the ...