Glaceau Vitamin, maker of vitaminwater, tapped mobile marketing agency EnMobile to attract Generation Y consumers and increase brand awareness. The Glaceau vitaminwater campaign uses a simple SMS ...

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique ...

Related stories What consumers think about employees' social media posts Recent studies have shown that employee advocacy programs can increase brand awareness and positive perceptions about a ...

Enhanced brand awareness: As I mentioned already, influencer collaborations increase brand visibility. This greater exposure often leads to more branded searches—when users search for your brand ...

Brand recognition measures how well consumers understand, like, and trust a company’s brand. It involves how readily buyers recognise a brand based on its logo, colours, name, or other identifiers.

Brand+ builds on Amazon Ads recent AI-driven programmatic media buying innovations, including the launch of Performance+, ...

Moving forward, Amazon DSP’s Brand+ – “an industry-first AI-driven optimization capability” – is available for “all advertisers”.The announcement:Amazon Ads today announced that Brand+ in the Amazon ...