Perhaps two of the most challenging aspects of our roles are identifying the activities that will help us build brand equity and showing the value of our efforts to stakeholders – especially those in ...

Over time, the personal branding grind like any other grind can lead to burnout. Here’s how to tap into your personal brand ...

But how can you use YouTube to build brand equity, which is the value and perception of your brand in the market? Here are some tips to help you leverage YouTube for your brand development.

Brand equity is the value and perception that customers have of your brand, based on your products, services, reputation, and marketing. Building brand equity online can help you attract and ...

When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

Read more Spending on marketing builds brand equity which, in turn, builds brand value – in good times and in bad. Yet all too often, marketing spend is cut when recession bites. To retain spend, ...

Building home equity can not only be a reliable way to create wealth but can also help you maintain the home while you’re living in it. Building home equity generally involves increasing your ...

Rather, it’s the equity you’ve earned — the difference between the value of your home and the debt you owe — that builds your wealth. And as you get ready to retire, building the equity in ...