As marketers, we face several hurdles when promoting our products and services. Perhaps two of the most challenging aspects of our roles are identifying the activities that will help us build brand ...

Over time, the personal branding grind like any other grind can lead to burnout. Here’s how to tap into your personal brand ...

The next phase of change of marketing is one steered by algorithm-driven media and AI-generated creative, and faces even ...

This article is part of a series of articles from the WARC Guide to navigating inflation and the threat of recession. Read more Spending on marketing builds brand equity which, in turn, builds brand ...

We developed a brand-building strategy that harnessed the power ... achieving brand awareness is the first step to establishing valuable brand equity. The role of the marketer is to activate ...