Coca-Cola worked with an advertising agency who suggested creating a human-looking, jolly Santa with a red coat. Haddon Sundblom was commissioned to paint the new and improved Santa, and he sought ...

While Coca-Cola did not create Santa Claus, the brand did play a role in shaping the character he is seen as today. In 1931, the drinks company commissioned illustrator Haddon Sundblom to paint a ...

Then in 1931, Coca-Cola commissioned artist Haddon Sundblom to draw Santa Claus for its ad campaigns, and the company says he used Moore’s poem as his primary inspiration. Moore's poem didn't ...

Then in 1931, Coca-Cola commissioned artist Haddon Sundblom to draw Santa Claus for its ad campaigns, and the company says he used Moore’s poem as his primary inspiration. Moore's poem didn't ...